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Tamron Spotlights IPA’s Len Rapoport

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Use the Tamron 18-270 to shoot video.

In the past, I did very little video with my cameras. Now I’m shooting more video and encouraging our members to do the same [see some of Len’s video work on his YouTube channel]. I cover many major trade shows, such as the International Beauty Show or the PDN PhotoPlus Show in New York City. I shoot my video with the 18-270 and also use my Tamron 10-24mm zoom while interviewing exhibitors at these shows.

I use the 18-270mm lens for my travel articles, too. You can see the results I achieved with this lens on my video tour of the Holland America Line’s largest and newest cruise ship, the Nieuw Amsterdam. I also just covered the Quick Chek 30th Anniversary Balloon Festival in Readington, New Jersey, which included a performance by Poison singer Bret Michaels. It was a blast — using the 18-270mm lens enabled me to capture all the action in stunning detail.

Some of the newest DSLR cameras now have great audio capabilities included. In previous models, you didn’t have the ability to monitor the audio and needed an additional device to do so. Now you don’t need anything else to monitor the audio, so shooting HD video is easier than ever before. On-camera LED lighting is really a must if shooting video. A good unidirectional or shotgun mic is also essential when shooting in noisy environments. Some of the microphone companies are really doing a terrific job of providing these on-camera microphones for DSLR photographers-turned-videographers.

It’s a different discipline and a tremendous learning process to be a still photographer and learn to be a videographer. But if you’re a journalist, photojournalist, or photographer, you should learn at least the simple video techniques. I don’t even need to make these big, elaborate movies — I just want something I can upload to YouTube and easily embed in the articles I write. After all, if a picture is worth a thousand words, what’s a well-shot video with the 18-270 worth?


Click through to check out more of Len Rapoport’s photos or IMPress articles or to subscribe to his Facebook feed. To learn more about IPA, go to, the IPA Member Support blog, or the IPA’snetworking sites.


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